Writing FEST: Rhetoric of Festival Marketing (Scrawl S10 E6)

By June 2, 2014Scrawl Radio

Hello Scrawl Nation! For this week’s episode of Scrawl Radio, we talked about marketing for large events, like music festivals!

Just outside the studio, the DePaul Activities Board (DAB) was busy setting up for DePaul’s annual music festival, FEST. As custom before EVERY music festival, we examined publicity for FEST and DAB’s social marketing strategy.


L to R: Scrawlers Rima Mandwee, Mariah Woelfel, and Megan Deppen

During the show, we gave listeners a preview to the headliners, Local Natives and Washed Out, and discussed how choosing artists for a university’s music festival reflects the target audience –college students. What better way to draw people to your festival than by choosing artists the audience can relate to? After a good jam session, we analyzed the twitter feeds of FEST and other major music festivals. Something they had in common was using inclusive hashtags for the audience to engage with.  

For the rhetoric segment, we looked at Local Natives’ “Stranger Things” and how their broadly interpreted lyrics were fitting for an audience of college students. For pictures and tweets from FEST, follow them on Twitter at @DePaulFEST and listen to our podcast!

Be sure to listen in for some great tips on email writingl! And check us out on FacebookTwitter, and Digication!